Battery Supply for Towing Companies, Roadside Providers, Fleets and Shops

Who Battery Authority USA supplies

Four kinds of business buy batteries through a Battery Authority USA commercial account, and each uses the network differently. The account is the same: partner pricing on Continental and Deka batteries, pickup at 1,300+ partner locations in 48 states, D.C. and Puerto Rico, direct shipping where there is no counter nearby, and one monthly invoice.

Towing companies

A towing company gets the dead-battery call anyway. The question is whether the battery sale goes to the operator or to the parts store the customer drives to the next day. With a partner account the driver picks the battery up at a partner counter on the way to the call, installs it, and collects at the company's own rate; Battery Authority USA invoices the company once a month for what it picked up.

What towing operators ask us for most:

• A short stocking list for the truck. Group 24F, 35, 48, 65 and 75 cover most passenger cars and light trucks; Group 31 covers medium-duty. Many operators carry a handful of these and pick up everything else en route.
• Coverage across the whole territory. Dispatchers route the driver past a counter on the way to the stranded vehicle. The pickup locations page lists every state and city.
• Margin on the battery. Partner pricing leaves room to charge the customer a normal retail install price. Many towing companies achieve 40-50% gross margin on battery replacement calls.

Apply for a partner account or read how the program works.

Roadside assistance providers

Jump-starts are low-revenue calls, and a jump on a battery that is past saving is a call that comes back. Roadside providers use the account to turn the jump into a replacement on the spot.

• Stock to the territory. Urban providers see more import sizes (Groups 35, 48, 51R); rural and truck-heavy territories see domestic sizes (Groups 65, 75, 24F). Your rep helps set the list.
• Multi-state consistency. One account, one price list and one statement across every state a provider operates in.
• Winter. Battery failures can spike 50-60% in cold snaps. Commercial accounts receive advance notice of winter stock builds and guaranteed availability commitments for the sizes they use most.

Fleet operators

For a fleet, a dead battery is a vehicle off its route. Fleet accounts are built around getting it back on the road the same day.

• Same-day pickup at 1,300+ locations. A technician or the maintenance shop picks up locally and the vehicle is back in service in hours, not days.
• Fitment across the fleet. The battery lookup returns group size, CCA and terminal layout by year, make and model, so a mixed fleet ends up with a short, correct parts list.
• One account for every site. Vehicles in several states pick up from their nearest counters on one account with one monthly statement.

The fleet batteries page covers fleet accounts in detail.

Repair shops and dealers

Independent shops and dealers use the account to carry less inventory without making customers wait.

• Just-in-time ordering. Stock the 8-12 fastest-moving group sizes and pick up specialty sizes the same day for next-morning appointments.
• Commercial pricing. Independents get acquisition costs that let them match or beat chain pricing while keeping a healthy margin.
• Warranty handling. Failed batteries are tested and claims run through the manufacturer warranty programs, with your rep tracking them.

Multi-location operators and networks

Corporate purchasing sets pricing and terms once; each location orders and picks up locally. Standardizing on fewer battery types across locations maximizes volume pricing and simplifies training, and new locations join the same account as they open.

Towing associations, roadside networks and franchise systems can offer battery supply as a member benefit under their own brand, with Battery Authority USA handling fulfillment through the pickup network, billing and support. Networks can earn volume rebates or revenue sharing on total member volume, and regional networks can arrange exclusive supply agreements for their territories.

Success Stories by Industry

Towing Company (5 trucks, Mid-Atlantic) Reduced battery-related lost calls by 73% after implementing strategic stocking program. Increased battery service revenue from $8K to $28K annually.

Regional Roadside Provider (22 service vehicles, Southeast) Consolidated three battery suppliers into one, reducing administrative overhead. Increased battery replacement call completion from 61% to 89%.

Municipal Fleet (180 vehicles, Midwest) Reduced battery-related downtime by 54% by moving from reactive replacement to proactive seasonal programs. Cut battery costs 18% through volume pricing.

Auto Service Chain (8 locations, Northeast) Eliminated $40K in inventory investment while improving same-day service availability. Increased per-location battery revenue 31% with better pricing and availability.

National Roadside Network (400+ contractors, Nationwide) Launched co-branded battery program providing members with 23% lower battery costs. Generated $127K in first-year revenue sharing for the network.

Getting started

Towing and roadside companies: apply for a partner account; most are set up after one call with a rep. Fleets, shops and networks: use the same application and choose your business type, or call (855) 411-4872 and mention your industry.